Before a new piece goes into our shop, we ask ourselves one thing first: would we wear this every day? If we don’t both say yes right away, the design is out. Sounds simple, but it decides almost everything, from the fabric and the cut to where the logo sits.
What happens in Hamburg
We don’t sew hoodies in Hamburg, and we don’t pretend to. The base garments come from carefully selected textile producers with controlled quality and a clean supply chain. What they turn into is decided here, though: design, embroidery, printing, finishing and quality control all happen in Hamburg. For embroidery and printing, we work with a local production partner.
Here’s how a piece comes together:
- Design: We sketch, scrap and sketch again until the piece is simple enough to wear every day.
- Base garment: We pick the fabric and weight to suit the piece. A hoodie needs something different from a running shirt.
- Embroidery or print: The Bitcoin21 logo goes onto the piece in Hamburg, embroidered on most of them.
- Quality check: Every piece gets checked in Hamburg before it ships.
- Shipping: From Hamburg, it’s on its way to you.
Embroidered or printed?
Wherever we can, we embroider. Embroidery has depth, you can feel it with your finger, and it doesn’t peel off. That’s why the logo is embroidered on our T-shirts, polos, sweatshirt, hoodie, caps, socks, swim shorts and Worker Jacket.
On a few pieces, though, embroidery would be the worse choice. Sherpa fleece doesn’t take clean embroidery, so the logo on the Sherpa Jacket is printed. On the sports and running shirts, a print lies flat on the thin performance fabric and doesn’t add bulk. On the running shirt, embroidery would even punch holes in the mesh. Which technique a piece uses is always stated on its product page.
Three pieces that show what we mean
Bitcoin Hoodie Oversized
Our Bitcoin Hoodie Oversized is made from 70% cotton and 30% polyester, weighs 330 g/m² and has a wide, relaxed cut. The Bitcoin21 logo is embroidered on the chest. It comes in Light Grey, Dark Grey and Black. A hoodie you pull on in autumn and still don’t want to put away come spring.
Bitcoin Basic T-Shirt
The Bitcoin Basic T-Shirt is our everyday shirt: 250 g/m², embroidered logo, in Black, Grey, Navy and White. You’ll notice the difference from thin promo shirts as soon as you hold it. You’ll find every version among our Bitcoin T-shirts.
Bitcoin Cap
The Bitcoin Cap is a Flexfit cap made from 98% organic cotton with 2% elastane, with the logo embroidered in orange on the front. If you’d rather have an adjustable one, go for the Washed Bitcoin Cap in 100% organic cotton. Other Bitcoiners spot the logo instantly. To everyone else, it’s just a well-made cap.
Obvious or subtle
We’re Bitcoiners, we live and breathe Bitcoin, we love it and we stand fully behind it. The only question is how visibly you wear it. That’s why many of our pieces come in two versions: with the logo in orange, or tone on tone, meaning in the same colour as the fabric. You’ll find all the subtle ones among our Privacy pieces, at the same prices.
Why we go to all this trouble
If you understand Bitcoin, you think long term. For us, that also means we’d rather make one piece you wear for years than three that are worn out after a season. The work that goes into every piece is our little Proof of Work.
And since we’re Bitcoiners ourselves, you can pay with Bitcoin in our shop, on-chain and via Lightning. Whether you do, or would rather hold on to your sats, is up to you. What matters to us is that you can.
Frequently asked questions
Is Bitcoin21 clothing produced in Germany?
The textiles themselves aren’t. We source the base garments from producers we’ve chosen carefully. Everything that comes after that, we do in Hamburg: design, embroidery, printing, finishing and quality control.
Is the logo always embroidered?
On most pieces, yes. The exceptions are the Sherpa Jacket and the sports and running shirts, where the logo is printed because embroidery doesn’t work well on those fabrics. Every product page tells you which technique is used.
What does tone on tone mean?
The logo is the same colour as the fabric, usually embroidered, printed on the Sherpa Jacket. Up close, you’ll recognise it. You’ll find all versions among our Privacy pieces.
Can I pay with Bitcoin?
Yes, on-chain and via Lightning, right at checkout. The usual payment methods work too, of course.
What to look out for when buying Bitcoin clothing is covered in our Bitcoin clothing guide. And if you’re looking for a gift, you’ll find ideas among our Bitcoin gifts.
Keep stacking sats, Tobi & Henry
